I've spent most of the day today working on client blogs. It's fun and, of course, benefits them by sharing news, establishing thought leadership and boosting their SEO efforts. Blogging is a great component of content marketing, allowing a company to educate and establish trust with an audience. But the audience first has to find the blog. That's where social media comes in and where I turn it over to Jason Falls' recent piece on social media as the conduit for content marketing:

Social media is how you can take your content marketing – a blog post, a webinar, a white paper, a video, a contest, hosted event – and deliver it to a relevant and willing audience.

If it’s good enough, they’ll share it, you’ll drive interest, traffic or sales, and all will be well with the world.

Read the full article here.