Summer is finally here. This usually means trips to the farmer's market and refrigerators stocked full of fresh produce from local farmers. You have everything you need to create a delicious summer menu.
This may sound strange, but finding fresh content to share on your blog and social media channels isn't all that different. Even when the big sale is over or that long-term project is complete, there's always something to talk about via everyday occurences and items all around you.
Take a moment and look around your office or your store. When was the last time you shared a photo or talked about the benefits of one of your products? Or when was the last time you shared a slice of office life?
Our client, Chrysalis Hair Design, will from time to time feature their products in their Instagram and Facebook feeds. They recently redesigned their storefront to remind customers to take care of their hair in the sun and sand this summer. All it took was a simple photo to communicate this:
Maybe it's something you're working on today. Are you using summertime to plan for the fall? Talk about it. What do you customers have to look forward to?
Pampered Pets Grooming Salon and Spa is another example of how sharing the everyday activity of your business can yield solid results. Here's another happy four-legged customer.
This sharing of content isn't random, it's a strategy in and of itself. The more your customers and prospective clients see from and about you, the more they will likely trust you, remember you, refer you, do business with you.
Take a moment out of your day and tell your audience what's going on. If doing so on an ongoing, consistent basis sounds like one more thing you'd rather not handle, we've love to talk to you. Reach out via email to info@voicemattersllc.com or give us a call at 267-236-3607.
