One of my clients, A&T Chevrolet-Subaru, is both celebrating a 30th anniversary and undergoing a major construction project. As in, knocking down 2/3 of the building to create something completely new and, ultimately, better for business and their customer base.
Always working to be proactive rather than reactive, I advised a story pitch to both announce the great news of a local, family-owned business thriving for 30 years and assure passers-by that, no, the walls tumbling down was a sign of strength and not economic demise.
Congratulations to the Allen family on 30 years of successful business and cheers to many more! Here's the story as it appears in the Perkasie News-Herald: