You've seen them. The short headlines designed to intrigue you, encourage you, sometimes even scare you into clicking the link to read the whole story followed by the disappointment of not much "there" there.
Similar to the sensationalized local broadcast news teasers - "You won't believe what vegetable causes belly fat!" Or "If you have this in your home, you could already be in trouble." - these "made you look!" headlines are known as "click-bait."
Facebook is once again adjusting the newsfeed algorithm to discourage this practice in favor of content that people actually spend time engaging with and will be measured by time spent reading the content as well as how many people "like" or share the content.
While the general consensus can be to groan about yet another Facebook newsfeed change, this one has the potential to improve the quality of your newsfeed.
For businesses using Facebook as part of their social media strategy, it reaffirms the overarching strategy of attracting new business and retaining customers by establishing trust and being helpful. Be the answer to your customer's question.