small business

Facebook & Video = Small Business Advantage


Are you using video to the advantage of your small business? Does the idea of using video to promote your business sound intimidating?

While you do want anything you present about your business to be of good quality, you can use video without breaking your budget. By starting with simple educational videos to allow potential customers to have their first experience in dealing with you, you're well on your way toward accomplishing the goals of know, like and trust.

Facebook recently published these 10 Tips on getting the most out of sharing your videos via their popular social media channel.

Stay tuned for an update on our VoiceMatters' clients are using video to generate new leads and strengthen existing customer relationships.

Happy Independence Day, Small Business Owner!

Well, ok, I'll wish a Happy Independence Day to all of us in the United States, but a special "independence day" to those of us who have embraced the all-American spirit of can-do and started a small business.

According to a recent study by Manta, small business success is on the rise and 72% of small business owners are happier with the freedom being the boss provides, even if 21% did acknowledge that they also carry more responsibility and less independence as a result.

As the infographic below shows, two of the largest barriers to small business success are economic conditions and marketing to find new customers.  

Courtesy of

I started my small business providing integrated marketing services and public relations to meet the needs of the small business owner who knows marketing is essential to success, but that hiring an employee or creating an in-house department doesn't fit the budget.  Let's talk about how we can help each other banish these barriers to small business ownership freedom and make every day Independence Day.


Cultivate Business at the Annual Indian Valley Chamber of Commerce Business Expo - October 8, 2013


The Indian Valley Chamber of Commerce's annual Business Expo is always a great time to network and strengthen business relationships.
VoiceMatters, LLC will be there, co-presenting one of the seminars - "Content Marketing: What the Heck is That?" with Betsy Roush of Peaceful Living.
In addition to the chance to spruce up your LinkedIn look by having your head shot taken by Randy Davis of Evolution Photography at a great price, the Expo promises the aforementioned seminar and two others - Business Apps for Productivity and Master the Art of Networking - as well as a business card exchange from 5-6pm.


It all takes place from 1-6pm Tuesday, October 8th at the Indian Valley Country Club, 650 Bergey Road, Telford, PA 18969.

Hope to see you there!


Facebook's Promoted Posts - Not the Villain After All?

If you spend any time at all on Facebook, you've probably seen posts from users angry that the introduction of promoted posts are decreasing their page views. This is especially so for small business owners who've come to rely on Facebook as a major marketing tool.  I was right there with them, based on this post from the website Dangerous Minds and Facebook's track record of changing things up.

It seems that it's more coincidence than conscious plot, as outlined in this article from It's still all about likes, shares and posting content that has value to your audience.