Coming to Our Senses: Using All Five to Reach Customers
Reaching customers via all five of our senses - taste, touch, sight, sound and smell - brings to mind old school gimmicks like Smell-O-Vision.
Reaching customers via all five of our senses - taste, touch, sight, sound and smell - brings to mind old school gimmicks like Smell-O-Vision. However, as this blog from Laura Petrolino of SpinSucks shows, creating a sensory experience for your customers can be very effective in influencing their buying decision-making.
