Are you using video to the advantage of your small business? Does the idea of using video to promote your business sound intimidating?

While you do want anything you present about your business to be of good quality, you can use video without breaking your budget. By starting with simple educational videos to allow potential customers to have their first experience in dealing with you, you're well on your way toward accomplishing the goals of know, like and trust.

Facebook recently published these 10 Tips on getting the most out of sharing your videos via their popular social media channel.

Stay tuned for an update on our VoiceMatters' clients are using video to generate new leads and strengthen existing customer relationships.

More Facebook changes are on the way. We first heard that 15-second ads are coming to a feed near you. But the next new feature is the ability to embed posts on your brand's website. Good idea or bad, it's important to be prepared. Especially from a PR/brand management perspective since a standalone post might become a major miscommunication out of context. As Shift Communications' Christopher Penn shares in his article on Facebook's embedded post plans:

PR professionals: Policing the Facebook page and managing the brand will be more important than ever.

Does your business have a professional on hand to ensure the integrity of your brand's online presence? Contact us to learn how VoiceMatters can be of service.