SEO and Content Marketing - A Productive Match

Content Marketing is a concept that has been around for a while now. At its essence, content marketing is sharing your thought leadership and educating your prospects through your online channels so that by the time they are ready to make a decision to make a purchase or do business, they choose you.

SEO (search engine optimization) is another must in the online business world if you want to be found.

As a writer and marketer, it thrills me to no end that the current status of SEO has a lot to do with creating engaging and helpful content. I recently attended a seminar hosted by the Philadelphia Public Relations Association and presented by representatives of of Seer Interactive and SEOM Interactive where they shared current best SEO practices to the PR pros in attendance, including how to use your content to increase your SEO results.

Read all about it in this recap I wrote for the Solo PR Pro blog.

Telling Your Story: Business Events as PR Opportunities

One of my clients, A&T Chevrolet-Subaru, is both celebrating a 30th anniversary and undergoing a major construction project. As in, knocking down 2/3 of the building to create something completely new and, ultimately, better for business and their customer base.

Always working to be proactive rather than reactive, I advised a story pitch to both announce the great news of a local, family-owned business thriving for 30 years and assure passers-by that, no, the walls tumbling down was a sign of strength and not economic demise. 

Congratulations to the Allen family on 30 years of successful business and cheers to many more! Here's the story as it appears in the Perkasie News-Herald:

"A&T Chevrolet-Subaru" Drives into Renovations"

Jeff Allen & Bruce Allen of A&T Chevrolet-Subaru

Facebook Begins Rollout of Embedded Posts

More Facebook changes are on the way. We first heard that 15-second ads are coming to a feed near you. But the next new feature is the ability to embed posts on your brand's website. Good idea or bad, it's important to be prepared. Especially from a PR/brand management perspective since a standalone post might become a major miscommunication out of context. As Shift Communications' Christopher Penn shares in his article on Facebook's embedded post plans:

PR professionals: Policing the Facebook page and managing the brand will be more important than ever.

Does your business have a professional on hand to ensure the integrity of your brand's online presence? Contact us to learn how VoiceMatters can be of service.