SEO and Content Marketing - A Productive Match

Content Marketing is a concept that has been around for a while now. At its essence, content marketing is sharing your thought leadership and educating your prospects through your online channels so that by the time they are ready to make a decision to make a purchase or do business, they choose you.

SEO (search engine optimization) is another must in the online business world if you want to be found.

As a writer and marketer, it thrills me to no end that the current status of SEO has a lot to do with creating engaging and helpful content. I recently attended a seminar hosted by the Philadelphia Public Relations Association and presented by representatives of of Seer Interactive and SEOM Interactive where they shared current best SEO practices to the PR pros in attendance, including how to use your content to increase your SEO results.

Read all about it in this recap I wrote for the Solo PR Pro blog.

Why Work with a Solo Communications Consultant?

Working as a solo communications professional has its challenges, like any other career. Sometimes, the challenge is to help potential customers understand that just because your consultancy is run by one person, it doesn't mean that their needs won't be met. 

In my case, I pull together a team that suits the needs of the client's project. The process is the same as when I was an advertising account executive or directing non-profit communications - determine the needs of the project and assemble the appropriate team. I have web developers, printers, writers and graphic designers within my network to provide the same experience and solid results for my clients.

It looks like I'm not alone in my solo consulting world. Kellye Crane of Solo PR Pro points to a new study by MBO Partners on the State of Independence in America, which finds that the solo work force is here to stay and is growing each year. Read her full recap here.

Solo consultants are often seasoned, savvy professionals who are more than prepared to partner with you to achieve your business goals.

As you look toward planning for 2015, what are your marketing/communications/PR goals? Want some help looking at where you've been and the progress you want to make in the coming year? Contact me - I'd love to learn more about your business and how we can achieve results together.