Fax. FedEx. Email. Text. Facebook. Twitter. See a progression here? The way many of us communicate in and for business has changed so much, even in the last 5 years let alone the last decade. But that doesn't mean there isn't room for flexibility. And it certainly doesn't mean that email marketing is dead.
Gail Goodman, president and CEO of Constant Contact, one of the leading resources for email marketing, shares in a recent blog post why email marketing continues to be a relevant communication channel for generating and maintaining strong business relationships.
While social media offers many terrific new avenues to reach customers, its changing landscape creates challenges against 100% direct contact with customers. Email - over-aggressive spam filter and/or gmail tabs aside - puts your message right in front of your customer, allowing you to pull them back to your social media channels and ultimately your online storefront - your website.