If you receive an email with the subject line "Documents" that asks you to log in to your Google account to download, beware. This is a new, very sophisticated phishing scam that's going after Google Docs and Google Drive users.
Symantec provides more details about it here.
As with anything via email, if it looks unusual, don't risk opening it. Check with the alleged "sender" via another channel to make sure it's legit.
Fax. FedEx. Email. Text. Facebook. Twitter. See a progression here? The way many of us communicate in and for business has changed so much, even in the last 5 years let alone the last decade. But that doesn't mean there isn't room for flexibility. And it certainly doesn't mean that email marketing is dead.
Gail Goodman, president and CEO of Constant Contact, one of the leading resources for email marketing, shares in a recent blog post why email marketing continues to be a relevant communication channel for generating and maintaining strong business relationships.
While social media offers many terrific new avenues to reach customers, its changing landscape creates challenges against 100% direct contact with customers. Email - over-aggressive spam filter and/or gmail tabs aside - puts your message right in front of your customer, allowing you to pull them back to your social media channels and ultimately your online storefront - your website.
