Content Marketing is a concept that has been around for a while now. At its essence, content marketing is sharing your thought leadership and educating your prospects through your online channels so that by the time they are ready to make a decision to make a purchase or do business, they choose you.
SEO (search engine optimization) is another must in the online business world if you want to be found.
As a writer and marketer, it thrills me to no end that the current status of SEO has a lot to do with creating engaging and helpful content. I recently attended a seminar hosted by the Philadelphia Public Relations Association and presented by representatives of of Seer Interactive and SEOM Interactive where they shared current best SEO practices to the PR pros in attendance, including how to use your content to increase your SEO results.