Telling Your Story: Business Events as PR Opportunities

One of my clients, A&T Chevrolet-Subaru, is both celebrating a 30th anniversary and undergoing a major construction project. As in, knocking down 2/3 of the building to create something completely new and, ultimately, better for business and their customer base.

Always working to be proactive rather than reactive, I advised a story pitch to both announce the great news of a local, family-owned business thriving for 30 years and assure passers-by that, no, the walls tumbling down was a sign of strength and not economic demise. 

Congratulations to the Allen family on 30 years of successful business and cheers to many more! Here's the story as it appears in the Perkasie News-Herald:

"A&T Chevrolet-Subaru" Drives into Renovations"

Jeff Allen & Bruce Allen of A&T Chevrolet-Subaru

A&T Chevrolet-Subaru Cookouts for Causes News

A&T Chevrolet-Subaru Cookouts for Causes Continue:
Saturday, May 4 Features Canterbury, England-bound Church of the Holy Spirit Youth Group /
Pennridge High School Odyssey of the Mind Raised over $300 during Saturday, April 27 Cookout

Sellersville, PA (April 29, 2013) – A&T Chevrolet-Subaru’s Cookouts for Causes continues this Saturday, May 4 with the Youth Group from the Church of the Holy Spirit who are raising funds for a trip to Canterbury, England. It all happens at A&T’s Chevrolet location at 801 Bethlehem Pike, Sellersville with a car wash starting at 10AM followed by the cookout from 11AM-2PM. 

April 27^th’s Cookouts for Causes raised over $300 for the Pennridge High School Odyssey of the Mind.  The group is in full fundraising mode after advancing to the World Finals Competition.

Cookouts for Causes is a “thank you” to A&T Chevrolet-Subaru’s customers and a way to support community groups and non-profits. Every Saturday from 11AM-2PM now through September, the aim is to have a local group on hand to serve burgers and hotdogs while promoting their cause and collecting donations. The cookouts will rotate between the A&T Chevrolet and A&T Subaru lots, located at 801 Bethlehem Pike, Sellersville.

Non-profits or community groups interested in participating can call 267-236-3607 or email info@voicemattersllc.com to schedule a date.

PICTURED: Members of the Pennridge High School Odyssey of the Mind team at the April 27 A&T Chevrolet-Subaru Cookouts for Causes event.

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About A&T Chevrolet-Subaru:

A&T Chevrolet-Subaru has been serving the community for 28 years, treating the needs of each individual customer with paramount concern and enjoying the challenge of meeting and exceeding those standards each and every time. To learn more, browse inventory or contact a representative, visit www.atautos.com or call 215-257-8022.

Client News - Calling All Non-Profits & Community Groups: A&T Chevrolet-Subaru's Cookouts for Causes Returns

Cookouts for Causes returns to A&T Chevrolet-Subaru each Saturday from 11am-2pm starting Saturday, April 27 and running through September.  If your non-profit or community group would like to participate, please email info@voicemattersllc.com.

The event remains the same – simply come out with your group of volunteers ready to grill hamburgers/hotdogs and promote your organization, including collecting donations. It’s even better if you have extra helpers with signs to attract attention from passers-by.   The Cookouts will rotate between the A&T Chevrolet and A&T Subaru lots, located at 801 Bethlehem Pike, Sellersville.

VoiceMatters, LLC Clients are Do-gooders!

Our clients are up to nothing but good this weekend!  Check it out:

A&T Chevrolet-Subaru will host yet another Cookouts for Causes this Saturday, July 7, 11am-2pm at their Chevrolet lot (801 Bethlehem Pike, Sellersville). Big Brothers Big Sisters of Bucks County will be at the grill.

A&T Chevrolet-Subaru will also be part of the 40th annual Pennridge Community Day!  A&T Chevrolet-Subaru is represented on the planning committee, is a sponsor and also provides the annual water balloon toss!  Pennridge Community Day is held in Lenape Park, Perkasie. It starts at Noon Sunday, July 8 and ends with a tremendous fireworks display. Follow the day's events on Twitter at #PennridgeCmtyDay.

Last Chance Ranch, 9 Beck Road, Quakertown, will hold a Meet the Dogs session from 12Noon-2pm tomorrow, Saturday, July 7:

Come out tomorrow from 12 - 2 and meet the LCR dogs! If you've already submitted your application and were APPROVED, you could take your new family member home tomorrow! If you haven't yet and are just THINKING about adopting, come out tomorrow anyway - there is no committement to adopt. It's a great way to start getting involved in the #100KChallenge!