Facebook Brand Pages - Ready to Spring Forward?

Spring is right around the corner so it's no surprise that in this season of change Facebook will unveil more changes at a press event tomorrow.

Facebook promises some big changes for brand pages and how users interact with news feeds.  Ragan's PR Daily points to an article by TechCrunch leading them to believe the changes will be threefold:

1. Multiple feeds. 

Currently, Facebook users see their main news feed, which consists of updates from their friends and the brands or celebrities they follow, as well as the occasional ad. However, there are other feeds that exist on the site, for instance, a feed dedicated to updates from pages. It’s practically lost in the left margin of your Facebook feed, but it could point to what Facebook has in store for brands—their own feeds. 
 

2. Larger images. 

The common belief among many social media managers is that images work best for drawing “likes” and shares. That belief has been challenged of late, because of Facebook’s last algorithm change, but it remains a safe equation: Compelling art equals more eyeballs. It appears Facebook is doubling down on that and will give users, and probably brands, the ability to post larger images. 

3. Video and “rich media” for users—brands will get it eventually 

Better polish your video-editing skills, because Business Insider is nearly certain that Facebook will unveil a video platform for users. It probably won’t happen immediately for brands, but it will be a part of the social network’s announcement Thursday. 

By now, Facebook users know that change is inevitable.  It'll be interesting to see how these changes pan out and how to best use them to your brand's advantage.  And, don't worry, you're not alone. VoiceMatters, LLC is here to help guide your business through the process.

Facebook's Promoted Posts - Not the Villain After All?

If you spend any time at all on Facebook, you've probably seen posts from users angry that the introduction of promoted posts are decreasing their page views. This is especially so for small business owners who've come to rely on Facebook as a major marketing tool.  I was right there with them, based on this post from the website Dangerous Minds and Facebook's track record of changing things up.

It seems that it's more coincidence than conscious plot, as outlined in this article from Techcrunch.com. It's still all about likes, shares and posting content that has value to your audience.