You've seen them. The short headlines designed to intrigue you, encourage you, sometimes even scare you into clicking the link to read the whole story followed by the disappointment of not much "there" there.

Similar to the sensationalized local broadcast news teasers - "You won't believe what vegetable causes belly fat!" Or "If you have this in your home, you could already be in trouble." - these "made you look!" headlines are known as "click-bait."

Facebook is once again adjusting the newsfeed algorithm to discourage this practice in favor of content that people actually spend time engaging with and will be measured by time spent reading the content as well as how many people "like" or share the content.

While the general consensus can be to groan about yet another Facebook newsfeed change, this one has the potential to improve the quality of your newsfeed.

For businesses using Facebook as part of their social media strategy, it reaffirms the overarching strategy of attracting new business and retaining customers by establishing trust and being helpful. Be the answer to your customer's question.

You can read more about this newsfeed change here or reach out to us, we'll be happy to help you strengthen you business' message and customer relationships.

One of this week's articles of note is Ken Krogue's "The Death Of SEO: The Rise of Social, PR, And Real Content" where he points out that traditional SEO is being overtaken by - ready? - good old fashioned valuable content.

Invest in real, valuable, relevant content that your audience wants. Grow your internal thought leaders to where they can add value to your audience and positioning in the market. Follow internal SEO practices to make sure it is found and sees the light of day. Take the time to make it so compelling that people talk about it and share it.

Valuable content is what draws people to you. It's part of what makes them trust you enough to do business with you. Certainly, SEO still has a viable role, but in the end it seems old school is the new school.

Thanks to @JeremyVictor of MakeGoodMedia.com for the original tweet to this article. Follow Ken Krogue on Twitter.

What do you think? We'd love to hear your thoughts.