New from Instagram: Ability to Follow Hashtags

instagram mobile phone.jpg

Are you increasing your use of Instagram for business? (Hint: you should.) And now you can follow specific hashtags. Doing so can amp up your listening campaigns and help you determine the best hashtags to reach your target audience.

Get the complete scoop from Social Media Today.

Social Media for Business: Current Trends

There's no doubt that the use of social media has transitioned from "the new shiny" to established marketing tool. The Pew Research Center affirms this, stating that use of social media by adults in the U.S. has risen from 5% in 2005 to 69% in 2016.

By now we know that social media can help you promote your small business with:

  • Brand Awareness / Increased Exposure
  • Leads / Referrals
  • Setting Expectations / Customer Education
  • Recruitment
  • Competitive Analysis
  • SEO
  • Client Insights

Here are a few new developments in social media that can help you reach your customers:

Facebook Chatbots
Acting similarly to Facebook Messenger, you can initiate an interaction with a prospect using a Facebook Chatbot.

Facebook chatbot

You can create your own brand page chatbot using one of these online tools: ChatFuel, Botsify, or OnSequel.

Shop or Book an Appointment with Instagram
Instagram recently announced they’ve reached the 1 million advertiser mark. So while it’s still a visual playground, it’s also a space where business can happen with ease. Soon, business pages will be able to include a “book” button, so customers can make appointments and reservations.

Using video in social media isn't new, but if you're not taking advantage of this way to get in front of your audience, start today. 

Facebook Live isn’t really new anymore but you should absolutely take advantage of using it as a communications tool. 

  • Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore
  • sers Comment On Facebook Live Videos At 10x The Rate Of Regular Videos

You can use it spontaneously or schedule “Facebook live” sessions – Q&A's tours/walkthroughs, event coverage, and more.

How will you work toward including more social media in your marketing efforts? 

Instagram Debuts Hyperlapse

Instagram has just unveiled a new feature - Hyperlapse. It will allow Instagram users to shoot a video using their mobile device's camera and upload to Instagram.

The Hyperlapse feature is currently available only on iOs. It is expected to be available on the Android platform "soon" and there are no current plans for Windows phones.

Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.


As points out:

Using clever algorithm processing, the app makes it easy to use your phone to create tracking shots and fast, time-lapse videos that look as if they’re shot by Scorsese or Michael Mann. What was once only possible with a Steadicam or a $15,000 tracking rig is now possible on your iPhone, for free. 

Imagine the possibilities for creating content to promote your business.